Vera Willoughby (1870–1939) was a British illustrator, printmaker and poster designer associated with the vivid graphic style of the 1920s. She was born in South Norwood, London, and worked across book illustration, commercial art and theatrical subjects. Her designs frequently use simplified forms, striking colour and a strong sense of movement.
Willoughby also drew performers associated with the Ballets Russes, sometimes working under the name Vera Petrovna. Among her best-known works is General Joy, a 1928 lithographic poster for the London General Omnibus Company. Its energetic sunburst and lively figures promote the enjoyment of an excursion on an open-topped London bus. The poster is held by the Victoria and Albert Museum.
Willoughby's work shows how artists adapted modern design to public transport publicity and other commercial commissions. The geometric patterns and dramatic colour of her posters place her within the visual culture of Art Deco, alongside the modern transport-poster designs of Edward McKnight Kauffer. She died in 1939.
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Willoughby, Vera (1870-1939) - General Joy (Day Trips from London) 1928
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