Adolf Wiesner (1871–1942) was a European graphic artist and painter whose commercial designs belong to the flourishing world of illustrated advertising around 1900. His surviving poster and advertising work demonstrates the period's interest in bold imagery, decorative lettering and the visual appeal of everyday consumer goods.
Wiesner designed advertisements for the French biscuit manufacturer Lefèvre-Utile, commonly known as LU. His Paille d’Or advertisement uses a harvest scene and warm colour to promote the firm's delicate wafers. A recorded version of this design is signed and dated 1905; impressions or later reproductions may carry different dates.
The work was printed by the Paris firm F. Champenois, which produced high-quality colour lithographs for advertisers during the Belle Époque. The association of grain harvesting with a prepared biscuit made the illustration readily understandable while giving the product an attractive rural setting.
Detailed records of Wiesner's life and training are limited. His surviving commercial artwork nevertheless illustrates the close relationship between artists, lithographic printers and manufacturers in early twentieth-century European advertising.
Images to download
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Wiesner, Adolf (1871-1942) - Paille D'Or (Golden Corn Biscuits) Advert 1905
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